Relaxing scents such as patchouli and lavender will have your clients feeling at ease. You can create a relaxed environment by using oil diffusers and by burning incense in your salon. You do not want your clients to be smelling wax and any chemicals that are found in a lot of salon-grade products. How to create a relaxed environment in your salonĪromatherapy: Salons can be filled with all kinds of smells. However, if they are rejuvenated and feel as though they have received a quality treatment they will be more likely to stick around and be encouraged to purchase additional items such as skincare and beauty products. If your clients are stressed after a treatment the only thing they will want to do is pay and go home. This is because relaxed customers are more likely to be persuaded to purchase additional products than those who are not relaxed. If your salon offers upsells on beauty products you may want to consider increasing the tranquility in your salon. If you want to make your customers feel rejuvenated you will need your salon to be an overall relaxing experience. They are paying for an overall experience. Your clients are paying for more than just a treatment. The reason why clients are inclined to spend more as the salon’s services appear more valuable and more worthwhile if they are done in a relaxed environment. Customers are likely to pay more for treatments done in tranquil environmentsĪccording to Lockhart Myer, recent market research concluded that customers are likely to spend between 10% and 15% more money in tranquil salons than in salons that aren’t relaxing. Here are some reasons as to why you should create a relaxed atmosphere for your clients. Whether you’re looking for a beauty room to rent in Sydney or work from a secluded country salon there are many ways to turn your beauty salon into a relaxing retreat. If you find that your salon is busy and noisy your clients may not feel as inclined to return. The atmosphere of your salon will have an impact on your overall customer experience. Your clients should feel rejuvenated after a visit to the salon.
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